Designing an eye-catching, functional website that addresses the clients needs is not enough in these current times. For a client to fully reap the benefits of having an online presence, then SEO (Search engine Optimization) friendly website design is a necessity
Search Engine Optimization (SEO) is an absolutely necessary measure if you’d like to improve the visibility of your website through online search results. With SEO being a key marketing tool for the vast majority of online businesses, it’s important to create a website design with search engine optimization in mind.
There are a number of website design practices that also make for great SEO, so if you’re looking to design or redesign your website to make it more SEO friendly, we’ve compiled a list of easy tips that you might like to use.
When an online search is carried out, the terms entered into the search tool are known as keywords. If you’re incorporating the wrong keywords into your website design, you are most likely missing out on a vast number of potential visitors, clients and customers who will never find you.
For this reason, it’s crucial to discover what it is that your target market is searching for online, and incorporate these specific keywords into your web design.
If you’re incorporating the wrong keywords into your website design, you are most likely missing out on a vast number of potential visitors.
Choose your URL carefully
As well as having a URL that’s easy for your customers to both type and remember, it’s also important to note that having an SEO friendly URL also goes a long way when it comes to obtaining more visits and customers from search engines.
When it comes to file names, you can also make them more SEO friendly through the use of descriptive keywords. For example, tagging or naming the images on your site can make all the difference when it comes to your images appearing in Google Image Search results.